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The Deer Have Guns

A simple truth about the shifting power toward consumers

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In the old days of marketing, companies, like hunters, had ALL the weapons to shape consumer opinion. Not anymore. Now, the deer have guns.

It's one of the reason's why I am a amature travel writer. I love sharing my experiences and opinions on TripAdvisor.

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You and I have the ability to share and shape, in real-time, our brand experience.

According to marketing guru, Graham D. Brown,

"Brands are no more than the stories WE tell."

Let's tell great stories.