In the old days of marketing, companies, like hunters, had ALL the weapons to shape consumer opinion. Not anymore. Now, the deer have guns.
It's one of the reason's why I am a amature travel writer. I love sharing my experiences and opinions on TripAdvisor.
You and I have the ability to share and shape, in real-time, our brand experience.
According to marketing guru, Graham D. Brown,
"Brands are no more than the stories WE tell."
Let's tell great stories.