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The Deer Have Guns

A simple truth about the shifting power toward consumers

Mark P. Fisher

In the old days of marketing, companies, like hunters, had ALL the weapons to shape consumer opinion. Not anymore. Now, the deer have guns.

It's one of the reason's why I am a amature travel writer. I love sharing my experiences and opinions on TripAdvisor.

You and I have the ability to share and shape, in real-time, our brand experience.

According to marketing guru, Graham D. Brown,

"Brands are no more than the stories WE tell."

Let's tell great stories.

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